Dr. Fang Wang

• Social media influencers and influencing
• Social networks and social marketplace
• Visual informatics and big data analytics
• Immersive technologies (AI, AR, VR) and their applications in business, education, sports, and entertainment
• E-learning and sports/training analytics
• Knowledge base in business research 

I work with a team of great collaborators. I cherish working with them and take pride of the shared achievements. Thanks for the intellectual inspiration and continuous supports!

• The courage and persistence to be a good person, then a good academic, and then a good business scholar.
• The courage and persistence to continuously improve.

"It is our choices, Harry, that show what we truly are, far more than our abilities."

I constantly start new projects on marketing, strategy and technology topics. I welcome aspired, self-motivated, hard-working students to work with me in a productive and supportive team setting. Depending on the topic, students have opportunities to work with scholars of multi-discriplines, post-docs, PhD and Master students.

• Maarif Sohail, Fang Wang, Yufei Yuan, Norm Archer and Wenting Wang (2024) “Lower than expected but still willing to use: User intentions towards current intelligent conversational agents,” Information & Management. https://doi.org/10.1016/j.im.2024.104033
• Ehsan Dabiran, Samira Farivar, Fang Wang and Gerald Grant (2024) “Virtually human: Anthropomorphism in virtual influencer marketing,” Journal of Retailing and Consumer Services, 79, 103797.
• Shan Wang, Ji-Ye Mao and Fang Wang (2024) “The effect of generativity of IT infrastructure on digital innovation,” Internet Research, 10.1108/INTR-10-2022-0808
• Zhao Du, Tianjiao Wang, Fang Wang and Shan Wang (2024) “Augmented reality in sports event videos: An examination on viewer experience,” Journal of Consumer Behaviour, 23(3), 1307-1328.
• Shan Wang and Fang Wang (2023) “Understanding the following behavior of sellers in social marketplaces: A structural holes perspective,” Electronic Commerce Research, 24(2), 127-145.
• Fang Wang, Zhao Du and Shan Wang (2023) “Information multidimensionality in online customer reviews”, Journal of Business Research, 159, 113727.
• Zhao Du, Fang Wang, Shan Wang and Xiao Xiao (2023) “Online listening responses and e-learning performance,” Information Technology & People, 36(4), 1509-1532.
• Samira Farivar and Fang Wang (2022) "Effective influencer marketing: A social identity perspective," Journal of Retailing and Consumer Services, 67, 103026.
• Samira Farivar, Fang Wang and Ofir Turel (2022) “Followers’ problematic engagement with influencers on social media: An attachment theory perspective,” Computers in Human Behavior, 133, 107288.
  • "The dark side of social media influencing", The Conversation, May 12, 2022.
• Samira Farivar, Fang Wang and Yufei Yuan (2021) "Opinion leadership vs. parasocial relationship: Key factors in influencer marketing," Journal of Retailing and Consumer Services, 59, 102371.
• Fang Wang and Sahar Karimi (2019) “This printer works well (for me): The use of first-person singular pronouns and online review helpfulness,” Journal of Business Research, 104, 283-294.
• Xiao-Ping Zhang and Fang Wang (2017) “Signal processing for finance, economics and marketing,” IEEE Signal Processing Magazine, 34(3), 14-35.
  • Feature Article
• Sahar Karimi and Fang Wang (2017) “Online review helpfulness: Impact of reviewer profile image,” Decision Support Systems, 96, 39-48.
• Jianan Han, Xiao-Ping Zhang and Fang Wang (2016) “Gaussian process regression stochastic volatility model for financial time series,” IEEE Journal of Selected Topics in Signal Processing, 10(6), 1015-1028.
• Dominique M. Hanssens, Fang Wang and Xiao-Ping Zhang (2016) “Performance growth and opportunistic marketing spending,” International Journal of Research in Marketing, 33(4), 711-724.
  • Finalist, International Journal of Research in Marketing 2016 Best Article Award
• Fang Wang and Xiao-Ping Zhang (2015) “The role of the Internet in changing industry competition,” Information & Management, 52(1), 71-81.
• Fang Wang and Liwen Vaughan (2014) “Firm web visibility and its business value,” Internet Research, 24(3), 292-312.
  • Internet Research 2015 Highly Commended Paper Award
• Fang Wang, Xiao-Ping Zhang and Ming Ouyang (2009) “Does advertising contribute to firm value? The capitalization of brand intangible,” Journal of the Academy of Marketing Science, 37(2), 130-143.
• Fang Wang and Xiao-Ping Zhang (2008) “Reasons for market evolution and budgeting implications,” Journal of Marketing, 72(5), 15-30.
• Fang Wang and Milena M. Head (2007) “How can the Web help build customer relationships? An empirical study on e-tailing,” Information & Management, 44(2), 115-129.

More on Google Scholar

• Associate Editor: Electronic Commerce Research
• Transformative diginal innovations: Education, sports, and entertainment,  The 23th Wuhan International Conference on E-business (WHICEB2024), May 24-26, 2024, Wuhan, China.
• Minitrack Co-Chair: Social media influencers and influencing, Hawaii International Conference on System Sciences (HICSS), January 7-10, 2025.
• Publicity Co-Chair: The Americas Conference on Information Systems (AMCIS), 2025, Montreal, Canada.

• Volunteer master gardener at a neighborhood elementary school
• Life-long learner taught by the young generations