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Dr. Murray is the Dean of the Lazaridis School of Business and Economics at Wilfrid Laurier University.
He previously held faculty appointments at the University of Alberta, the Ivey School of Business at Western University, and at Monash University (Australia), as well as visiting professorships at INSEAD (France) and TU Dublin (Ireland). Most recently he served as Acting Dean (2021-2023) and Vice Dean (2017 to 2021) at the University of Alberta School of Business.
As a consultant to governments and Fortune 50 companies, Dr. Murray has worked with clients that include the Competition Bureau of Canada, General Motors, Industry Canada, Johnson and Johnson, Leger, LoyaltyOne, and Microsoft. He has also been a founder and investor in a series of start-ups in sectors that include financial services, retailing, and advertising.
As a researcher, Dr. Murray focuses on innovation and behaviour change challenges in business and society. His work uses the tools of experimental psychology and behavioural economics to better understand the choices that people make. Kyle’s research and teaching have been recognized with a variety of awards including the McCalla Professorship, Killam Professorship, Petro-Canada Young Innovators Award and the Mackenzie Teaching Award of Excellence. He holds a BSc in Psychology and PhD in Marketing and Psychology from the University of Alberta.
Yan, L., Keh, H. T. & Murray, K. B. (2024). Feeling the values: How pride and awe differentially promote sustainable behavior. Journal of Academy of Marketing Science, 52(1), 75-96.
Yan, L., & Murray, K. B. (2023). The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective. International Journal of Research in Marketing, 40(3), 679-699.
Noseworthy, T., Murray, K. B., & Di Muro, F. (2018). When two wrongs make a right: Using conjunctive enablers to enhance evaluations for extremely incongruent new products. Journal of Consumer Research, 44(6), 1379-1396.
Bellman, S. & Murray, K. B. (2018). Feedback, task performance, and interface preferences. European Journal of Information Systems, 27(6), 654-669.
Trudel, R., Murray, K. B., Kim, S., & Chen, S. (2015). The impact of traffic light color-coding on food health perceptions and choice. Journal of Experimental Psychology: Applied, 21(3), 255-275.
Noseworthy, T., Di Muro, F. & Murray, K. B. (2014). The role of arousal in congruity-based evaluation. Journal of Consumer Research, 41 (4), 1108-1126.
Trudel, R. & Murray, K. B. (2013). Self-regulatory strength amplification through selective information processing. Journal of Consumer Psychology, 23 (1), 61-73.
Di Muro, F. & Murray, K. B. (2012). An arousal regulation explanation of mood effects on consumer choice. Journal of Consumer Research, 39 (3), 574-584.
Trudel, R., Murray, K. B. & Cotte, J. (2012). Beyond expectations: The effect of regulatory focus on consumer satisfaction. International Journal of Research in Marketing, 29 (1), 93- 97.
Murray, K. B. & Häubl, G. (2012). Why dominant companies are vulnerable. MIT Sloan Management Review, 53 (2), 12-14.
Murray, K. B. & Häubl, G. (2011). Freedom of choice, ease of use, and the formation of interface preferences. MIS Quarterly, 35(4), 955-976.
Trudel, R. & Murray, K. B. (2011). Why didn’t I think of that? Self-regulation through selective information processing. Journal of Marketing Research, 48 (4), 701-712.
Fisher, R. J., Gregoire, Y. & Murray, K. B. (2011). The limited effects of power on satisfaction with joint consumption decisions. Journal of Consumer Psychology, 21, 277- 289.
Murray, K. B. & Bellman, S. (2011). Productive play time: How consumers optimize hedonic experiences. Journal of the Academy of Marketing Science, 39 (3), 376-391.
Godek, J. & Murray, K. B. (2008). Willingness to pay for advice: The role of rational and experiential processing. Organizational Behavior and Human Decision Processes, 106 (1), 77-87.
Murray, K. B., & Häubl, G. (2007). Explaining cognitive lock-in: The role of skill based habits of use in consumer choice. Journal of Consumer Research, 34(1), 77-88.
Häubl, G., & Murray, K. B. (2006). Double agents: Assessing the role of electronic product recommendation systems. MIT Sloan Management Review, 47(3), 8-12.
Murray, K. B., & Häubl, G., (2003). A human capital perspective of skill acquisition and interface lock-in. Communications of the Association for Computing Machinery, 46(12), 272-278.
Häubl, G., & Murray, K. B. (2003). Preference construction and persistence in digital marketplaces: The role of electronic recommendation agents. Journal of Consumer Psychology, 13(1), 75-91.
Gedeon, I., & Murray, K. B. (2025). Adapting to Automata: How integrating AI with advanced robotics will change everything. Toronto, ON: University of Toronto Rotman Press, forthcoming.
Babin, B. J., Harris, E. G., Murray, K. B., & Moore, S. (2023). CB: Consumer Behavior. 3rd Canadian Edition. Toronto, ON: Cengage.
Babin, B. J., Harris, E. G., & Murray, K. B. (2014, 2017). CB: Consumer Behavior. 1st and 2nd Canadian Editions. Toronto, ON: Nelson Cengage.
Murray, K. B. (2016). The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices. Toronto, ON: University of Toronto Rotman Press.
Murray, K. B. (2013). The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices. Toronto, ON: University of Toronto Rotman Press.
Contact Info:
Office location: LH4113