Laurier expert alert: Valentine’s Day

Feb. 9, 2021
For Immediate Release

Waterloo – Valentine’s Day is Sunday, Feb. 14. Wilfrid Laurier University has experts available to speak about relationships, Valentine’s Day marketing and romance fiction.

Justin Cavallo, associate professor in Laurier’s Department of Psychology, is an expert on close relationships, motivation and self-esteem. His research examines close relationships from a social cognitive perspective and how prior relationship experiences influence people’s approach to subsequent relationships. He can also speak about the mental health implications of isolation and what people can do to stay well. Contact: jcavallo@wlu.ca

Brad Davis, associate professor of marketing in Laurier’s Lazaridis School of Business and Economics, is an expert on brand communications and strategy, consumer behaviour, and ethical issues in marketing communications. He is available to comment on Valentine’s Day marketing and branding. Contact: bdavis@wlu.ca

Eleanor Ty, professor in Laurier’s Department of English and Film Studies, is an expert on romance novels, particularly their origins in Jane Austen and the 18th century; gender and feminist issues in fiction; and television adaptations of historical romance, such as the Outlander TV series. Contact: ety@wlu.ca or 647.462.8458