Laurier expert alert: March Break Travel

March 10, 2023
For Immediate Release

WATERLOO — March Break, which begins Monday, March 13, is typically one of the busiest travel periods in Canada. Many travellers wonder if there will be a repeat of the chaos, long waits and cancellations that were experienced in recent months. Are airlines and the travel industry better prepared this time around? Have they done enough to restore their brands and win back customers? 

The following list includes Laurier experts who are available to speak at this time but does not represent the full breadth of expertise at our institution. For a more comprehensive inventory of our faculty researchers, please consult the Experts at Laurier database. 

Brad Davis, associate professor of Marketing in Laurier’s Lazaridis School of Business and Economics, is an expert on brand communications and strategy, evolutionary psychology in consumer behaviour and ethical issues in marketing communications. He is available to comment on marketing and branding. Contact: bdavis@wlu.ca 

Kelley McClinchey is a lecturer in the Department of Geography and Environmental Studies at Laurier. Her expertise includes pedagogical theory; teaching and learning strategies that focus on equity, diversity and inclusion; travel and tourism; and geo-literacy. She recently co-wrote an op-ed about the airline industry for The Conversation. Contact: kmcclinchey@wlu.ca 

William G. Morrison is an associate professor in Laurier’s Lazaridis School of Business and Economics. His expertise includes applied microeconomics and strategy, behavioural and experimental economics, and air transportation economics. He recently wrote an op-ed on air passenger rights for The Hill Times. Contact: wmorrison@wlu.ca

Chatura Ranaweera is a professor and area coordinator of Marketing at Laurier’s Lazaridis School of Business and Economics. His field of expertise includes service marketing, customer relationships, service failure and word of mouth. Contact: cranaweera@wlu.ca